path of least resistance

Design, Small Business

9B9C3395-7EF0-4224-9EA5-166802320763Speed bumps make you drive slower. Water doesn’t go uphill.

Sometimes all it takes to turn customers away is the smallest obstacle.

One of the best things you can do is put yourself in your customer’s shoes. Go through the entire sales process.

What can be made easier? What can be tweaked? What can you do to make things clear and concise?

Take it step-by-step. Write it all down. Hammer out your process. Ensure that getting the customer to say “yes” is the path of least resistance.

Take out anything in the way of a sale. Let the calls come flooding in, like water down a hill


Small Business

“Comparison is the thief of joy.” -Theodore Roosevelt ⠀

Running a small business with a social media presence can be hard. You’re constantly met with people who have more success than you. They have amazing pictures of their products.

The have gorgeous photos of their family.⠀

They have a follower count that dwarfs your own.

You may be tempted to mutter something under your breathe and hit that unfollow button.

But before you start comparing their work to your own, try to appreciate what they’ve done.⠀

Find something positive and leave a comment.

Choose to see them as part of your community. Try to learn something from them. Let them inspire you to try something new. ⠀

Because your feelings won’t affect them, it will only impact you. Don’t let their success make you forget about your own.


Small Business

It can be hard sometimes to put yourself out there and promote your business.⠀

Sometimes you feel like a used car salesman trying to hassle someone into a deal.⠀

You should never feel that way. ⠀

If you work hard to provide a quality product or service then you owe it to yourself to promote. When you know you are offering the best solution for customers, then NOT promoting yourself is the real disservice!


Small Business


“Champions aren’t made in the ring, they are merely recognized there. What you cheat on in the early light of morning will show up in the ring under the bright lights.” ⠀-Joe Frazier

It can be hard to stay motivated, but those putting in those extra few hours after the kids are in bed will make a difference.

There may be dirty dishes in the sink and a load of laundry that needs to be folded but they can wait. Spend some time on your business. Those late night investments will pay off.

Don’t refer customers to your website

Small Business

It’s no longer a question if your business needs a website. It does.⠀

But what most people have lost sight of is the fact that your website is a tool for your business and not your business. ⠀⠀

Think of your website as a business card. It’s used to refer business to you.

You are the most important part of your business. No matter how interactive or well-designed your website is, it could never do more than you. ⠀⠀

The next time someone asks if you have a website, don’t just give them the address. That should be your cue that this is a lead. ⠀

Open with a question and close with sale.