path of least resistance

Design, Small Business

9B9C3395-7EF0-4224-9EA5-166802320763Speed bumps make you drive slower. Water doesn’t go uphill.

Sometimes all it takes to turn customers away is the smallest obstacle.

One of the best things you can do is put yourself in your customer’s shoes. Go through the entire sales process.

What can be made easier? What can be tweaked? What can you do to make things clear and concise?

Take it step-by-step. Write it all down. Hammer out your process. Ensure that getting the customer to say “yes” is the path of least resistance.

Take out anything in the way of a sale. Let the calls come flooding in, like water down a hill

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