One Thing



“I just haven’t decided what I want yet.”

It’s the thing we hear the most from potential customers. They’ve decided they’d like to order something, have a place picked out in their home, and they’re ready to put something there, they just can’t decide what it will be.

It’s a tough decision. There are several factors to consider. What will it say? What color? What size? What font? Not to mention the variety of items that can be made. In a little over a year, we alone have made over 400 signs. That’s not even taking into consideration the thousands of designs available on Pinterest and Instagram.

We’ve seen these factors and others hold potential customers back. The thing is, this isn’t just a small issue, it’s a documented occurrence in our culture. It’s called The Paradox of Choice. It’s a phenomenon studied by psychologist Barry Schwartz and it basically is summed up by the following:

We assume that more choice means better options and greater satisfaction. But beware of choice overload: it can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run it can lead to decision-making paralysis.

It’s the difference of walking into a store trying to find a pair of jeans you’ll be happy with by going through a rack of 100 pairs or three pairs. It’s easier to find the one you like the best in a smaller rack.

The good news is that you can easily avoid this dilemma with one quick thought.

What are the most important things to me?

It may sound cliché, but it works. Is if your family? Is it your faith? Is it the fact that before you do anything else you really need coffee? Think of those things then let us do the rest.

If it’s your faith, tell us your favorite verse or the one you know you need to see everyday. If it’s your family, just think of what you want them to know. You can commemorate the day your family started with a sign and your wedding date.

And trust us, if there were a Bible verse about faith, family, and a cup of coffee, we would have made that one a long time ago.

The main thing is just think about what’s important to you. We’ll  walk you through different colors and sizes and fonts. That’s what we enjoy the most. We love helping our customers create something that’s just for them.

Think of one thing and let us find a way to say it.

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