Since our launch, our tagline as been “hand-painted custom signs” and it’s worked. It’s short and to the point. But while it’s been accurate, it’s been uninspired.
Sure we make hand-painted custom signs, but I think we do more than that. We want to be more than that. It was time for a change.
We wanted to change it not because we wanted to separate ourselves from everyone else who makes things from reclaimed wood. We wanted to share what makes us who we are, why we do what we do, and why we like doing it for others. We came up with this:
“Making who you are, a part of where you are”
You can buy things from any store and hang it on your wall or put it on your shelf, but we want to offer something more than that for our customers. We want to take a little piece of your individuality and allow it to make wherever you are, reflect who you are.
“People don’t buy what you do; they buy why you do it.” | Simon Sinek
I’ve always liked this quote and think it has been appropriate for the work my wife and I do. The business we run is nothing so unique that it can’t be found anywhere else. We didn’t invent the market for reclaimed wood. Instead we are one of literally thousands of places that make items made from scrap materials. That’s where we hope our story sets us apart from the rest.
We started our business out of necessity for our own home. We wanted nice things in our house but the prices we had to pay never equaled the quality of what we bought. I decided to try to make a few things myself. I enjoyed the process as much as my wife enjoyed the outcome.
Now that’s what we try to provide to our customers. We try to give them something nice and meaningful for their home at an affordable price. We think everyone should be able to live in a space that reflects their own personality.
That’s why we love doing what we do and, with your help, hope to continue doing it.